Sight lines: Gucci grabs the limelight at Incheon International Airport

SOUTH KOREA. Italian luxury fashion house Gucci is grabbing plenty of attention with its powerful advertising campaign at Incheon International Airport.

Courtesy of Hyun Lee from Incheon advertising concessionaire Dong-A, we present these striking images and video of the brand’s new campaign at the Republic’s main gateway.

“Seoul Incheon Airport advertising media offers many advantages over other forms of advertisements due its unique ability to capture the attention and interest of travellers,” said Lee. Judging by the power and positioning of these great images, he’s right. ✈

This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications, writes Martin Moodie. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt.

We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.

Sight Lines restored. But as a column (for now) rather than an eZine.

Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect.

Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move.

Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer.

Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact.

We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space.

* Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com

 

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