Shock development in travel retail media as leading publishers join forces to create TMDRDFNIFTRBTMI&GTRM.com

INTERNATIONAL. In a dramatic reaction to a deeply troubled travel retail media publishing climate, the leading international and regional titles have joined forces in a single consortium to ensure their survival and ensure an enhanced and less time-consuming global and local reader proposition.

As the dominant market leader in the sector, The Moodie Davitt Report has majority control of the new media entity, which also embraces Duty-Free News International, Frontier, Travel Retail Business, Travel Markets Insider and Global Travel Retail Magazine. To save space and costs the new title will be known by the simple acronym TMDRDFNIFTRBTMI&GTRM.com for short (but not for long).

The Moodie Davitt Report Founder & Chairman Martin Moodie said he was delighted to see such unity in a travel retail publishing sector that has historically been marked by enmity between certain titles.

“Tough times call for creative solutions,” Moodie said. “Dermot Davitt and I are absolutely delighted to be joining forces with our colleagues at the DFNI, Frontier, TRB, Travel Markets Insider and Global Travel Retail Magazine teams – did I miss anyone out? – to create an unrivalled travel retail media offer. Why unrivalled? Because we’ve taken out all the rivals. It’s brilliantly logical and will make industry reading so much quicker and simpler every day.”

Travel retail publishing sees a dramatic and some would say overdue consolidation as five titles become one media superforce

TMDRDFNIFTRBTMI&GTRM.com will be launched officially in mid-April via LinkedIn where hundreds of followers are expected to be added every day.

Latest reaction: Industry applauds consolidation move

Contacts

For editorial enquiries please contact Martin Moodie at Martin@TMDRDFNIFTRBTMI&GTRM.com; for advertising Felix@TMDRDFNIFTRBTMI&GTRM.com; and for LinkedIn lead generation and social media strategy Nigel@TMDRDFNIFTRBTMI&GTRM.com

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