TAIPEI. Shiseido Travel Retail’s #StrongSouls campaign for the reformulated Ultimune Power Infusing Concentrate has touched down in Taoyuan International Airport.
The Ultimune Red Vibe Street pop-up outpost has been installed in a high-traffic space at the airport and will be located there until 31 August. It forms part of a three-month collaboration between Shiseido and travel retailer Tasa Meng.
The pop-up has been customised with local landmarks and is equipped with the campaign’s three engagement zones – the ‘Shake It, Snap It’ photo booth, the Wall of Strength and the Beauty Bar.
At the photo booth, visitors are being encouraged to create locally-themed GIFs while motivational messages can be left for other travellers to discover at the Wall of Strength. Skincare consultations are offered at the Beauty Bar, which highlights the Ultimune Power Infusing Concentrate.
“We are pleased to be part of Shiseido’s global roll-out of their Ultimune Power Infusing Concentrate, and this activation reflects our close relationship with Shiseido,” said Tasa Meng General Manager Gary Chau.
“The #StrongSouls campaign is extremely meaningful and empowering, with motivational messages passed on from traveller to traveller, which we hope will inspire them on their journeys through Taiwan Taoyuan International Airport and beyond.”
Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane commented: “We are thrilled to partner with another forward-thinking, innovative retailer in Tasa Meng, as we continue the global launch of the Shiseido Ultimune Power Infusing Concentrate.
“Not only does this product bring the benefits of skin defence and immunity, but also, through the #StrongSouls campaign, it spreads the message of strength and support to all travellers who pass through our outposts.”
