Shiseido Travel Retail is ushering in the holiday season by unveiling new limited-edition collections from its top prestige brands, Shiseido, Clé de Peau Beauté, Nars and Laura Mercier.
The holiday capsule collections, designed in collaboration with Japanese and international artists, are now available in selected travel retail locations.
The four holiday collections from Shiseido Travel Retail are the Shiseido Beauty Blossoms collection, Clé de Peau Beauté Collection Rêve de Kimono (Kimono Dream), Nars Studio 54 Collection, and Laura Mercier Paint the Town Gold Holiday Collection.
“Our line-up this year taps into the growing trend for a pop of colour, particularly in our core Asian market… we are confident that these collections will inspire travellers who are seeking out gifts and limited-edition make-up sets this festive season” – Shiseido Travel Retail President and CEO Philippe Lesné
The Shiseido Beauty Blossoms collection is made up the Ultimune Power Infusing Concentrate and the Modern Matte Power Lipstick Holiday Mini Lip Bouquet. The Concentrate has has been given a new golden look; while the Mini Lip Bouquet has been revitalised with two new colours: Elemental Rose and Red Force.
The packaging was designed by young Japanese artist Hideki Inaba who was inspired by ‘hyakka-ryouran’ or a ‘riot of flowers’. According to the brand, the designs pay homage to Shiseido’s Japanese heritage.
The Clé de Peau Beauté Collection Rêve de Kimono (Kimono Dream) was inspired by the Japanese Kimono dress and features the brand’s Radiant Multi Repair Oil, Refined Pressed Powder, Eye Colour Quad, and its limited-edition Lipstick in Silk Passion and Lipstick Cashmere in Red Passion. The lipsticks have been enhanced with Illuminating Hydro Wrap Complex and premium Argan tree oil.
The packaging was jointly crafted by Master kimono-maker, Kyoto Tachibana, who has previously designed bespoke kimonos for Clé de Peau Beauté, and Japanese artist Ayana Otake. It features traditional illustrations of Japanese women or ‘bijin-ga’ wearing Tachibana’s kimonos. As an added flourish, each product in the collection is presented in a folded paper Kimono wrapping case or ‘tatou’, decorated with a Japanese obi sash.
Both the Shiseido Beauty Blossoms and the Clé de Peau Beauté Collection Rêve de Kimono are now available in worldwide travel retail.
The Nars Studio 54 Collection was inspired the iconic Studio 54 nightclub; which rose to fame in New York back in the 1970s. The collection offers Nars’s Studio 54 Audacious Lipstick range in four shades: Mona, Carmen, Barbara, and Jane. The lipstick cases feature glittered jewel tones with ‘Studio 54’ embossed on the side.
The collection also offers the brand’s Star Scene Cheek Palette; which is made up of three new limited shades called Divine, Hard Party, and Instant Replay. It also offers the Inferno Eyeshadow Palette and the Softcore Mini Blush and Balm Sets which come in the brand’s best-selling Orgasm, Dolce Vita, and torrid shades. The Nars Studio 54 Collection is now available in Asia Pacific, Europe, and Middle East travel retail.
The Laura Mercier Paint the Town Gold Holiday Collection shines a light on the brand’s eyeshadow and highlighter palettes and offers a travel-friendly set with all of the brand’s best-sellers. The packaging was designed by New York artist Kelly Beeman whose post-modern illustrations feature prominently on the collection’s blush toned packaging.
The holiday range is made up of the Gilded Artistry Eyeshadow Palette, the Paint with Light Face Illuminator Trios in Radiant, and the Eyes of Hold Mini Caviar Stick Collection, which all feature Beeman’s illustrations.
The set also includes Laura Mercier’s Cheek Canvas Delicate Cheek Palette, the Make it Glow Translucent Loose Setting Powder Glow with Brush, and the Les Essentiels Collection which is a travel-friendly limited-edition set that features all of the brand’s ‘cult-favourite’ products. This includes the foundation primer, Translucent Loose Setting Powder, and two Caviar Stick Eye Colours.
The Paint the Town Gold Holiday Collection is now available in Asia Pacific and Americas travel retail.
According to Shiseido Travel Retail President and CEO Philippe Lesné, the collections are a great way to highlight the group’s prestige portfolio and give its customers an extra sparkle during the holidays. He said: “The holiday season has always been special to us here at Shiseido Travel Retail, so to give 2019 an extra sparkle for our supportive retailer partners and loyal consumers, we have collaborated with talented and passionate artists to share our unique brand stories through exceptional and elegant design.”
Lesné added, “Our line-up this year taps into the growing trend for a pop of colour, particularly in our core Asian market, and we are confident that these collections will inspire travellers who are seeking out gifts and limited-edition make-up sets this festive season.”
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Shiseido Travel Retail’s story has also appeared in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
