JAPAN. Shiseido Group has responded to the novel coronavirus outbreak with a strong showing of practical support.
The Japanese beauty company — whose travel retail business remains its fastest-growing division, according to group results released today — has expressed its deepest condolences and sympathies to those whom the virus has affected.
In the wake of the outbreak, Shiseido Group has announced its Relay of Love Project which aims to support the victims and the regions most affected by the novel coronavirus.
The project will allocate 1% of Shiseido Group’s sales in Asian markets (between February and July this year) as in-house funds to support various charitable activities.
According to the company, these activities include the donation of utility products and supplies from Shiseido Group to areas in need, donations to charities that support the restoration of victims’ lives, and the invigoration of people through ‘the power of beauty.’
In addition to the Relay of Love Project, Shiseido Group has also donated CNY1 million (US$143,000) to the Charity Federation of Wuhan; and donated CNY10 million (US$1.43 million) to the Shanghai Charity Foundation. The funds will help with medical treatment and infection prevention in affected areas.
In the statement, the company said: “Shiseido would like to express its deepest condolences to those who have suffered loss from the novel coronavirus, and sympathy to all whom it has affected. We sincerely wish for the situation to get well soon.”
Going strong on Globuy As a lead business partner of The Moodie Davitt Report, Shiseido Group’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |