ASIA PACIFIC. The Shilla Duty Free has launched limited-edition Shiseido travel exclusive sets for Singapore Changi and Hong Kong International airports featuring some of the brand’s best-selling skincare products, with locally themed packaging.
The sets include serum, moisturiser and mask products: the Ultimune Power Infusing Concentrate, Vital-Perfection White Revitalizing Emulsion Enriched and Vital-Perfection Lifting Mask.
The limited-edition set at Changi Airport comes in packaging that features motifs such as the Merlion, Vanda Miss Joaquim, the national flower and the futuristic Supertrees of Gardens By The Bay, each in water colour illustrations. The package design at Shilla’s Beauty&You stores in Hong Kong International Airport features dim sum, the Hong Kong Orchid, a Chinese temple and junk boat to represent the city’s identity.
The set is priced at S$422 (US$307) at Singapore Changi and HK$2,625 (US$335) at Hong Kong International Airport. It is exclusively available at Shilla stores in these two locations while stocks last.
“We are pleased to join forces with our valued partner, The Shilla Duty Free, to launch this new Shiseido travel exclusive set with customised local-inspired packaging that aims to attract our travelling customers, and at the same time, to serve as a great introduction of our best-sellers to new consumers,” said Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane.
“We are thrilled to collaborate with Shiseido Travel Retail to develop a set with such a beautiful local-inspired packaging,” said The Shilla Duty Free Vice President of Global Merchandising Division Raelene Johnson. “We hope this set of Shiseido’s best sellers will delight our shoppers as we continue to bring unique offers and moments to our travel retail experiences at Changi Airport and Hong Kong International Airport by enhancing the skincare category for travellers.”
