Second Johnnie Walker Blenders’ Batch edition launches in travel retail

Diageo Global Travel has launched Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish, a new addition to its Johnnie Walker Blenders’ Batch series of experimental whiskies, in selected global travel retail outlets.

The new limited-edition blended Scotch is the second release from the Blenders’ Batch series, inspired by Johnnie Walker Select Casks – Rye Cask Finish. It is priced at US$52.50 for a one-litre bottle.

JOHNNIE WALKER BLENDERS’ BATCH BOURBON CASK & RYE FINISH
The new blended Scotch is only available in selected markets, including travel retail

Described as “a bold experiment in flavour”, Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish has been drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks. The expression, which provides an “intense honeyed sweetness”, features whiskies from five distilleries including Dufftown and the now-closed Port Dundas.

The Johnnie Walker Blenders’ Batch portfolio is a series of limited-edition Scotch whiskies created as a result of hundreds of ongoing flavour experiments carried out by a small team of blenders in Scotland.

Diageo Global Travel Managing Director Dayalan Nayager said: “The launch of Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish is a welcome addition to the Scotch whisky category in travel retail, made possible by the hundreds of ongoing flavour experiments and skill of the blending team at Johnnie Walker. This is an incredibly exciting time for Scotch whisky and we believe the new blend will act as a signpost for those shoppers who want to explore the category.

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Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish is inspired by the time Beveridge spent blending bourbons and ryes in Kentucky in the 1990s

“Travellers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them. Johnnie Walker has a truly unique story to tell and with the latest innovation in the Blenders’ Batch series, we are excited to offer our customers and consumers a glimpse into the constantly shifting world of flavour exploration from the biggest spirits brand in the channel.”

Johnnie Walker Master Blender Dr Jim Beveridge said: “Blended from just a handful of single malts and carefully chosen grain whiskies matured in first fill bourbon casks and finished in casks that formerly held rye whisky – Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish is a rich, sweet, intensely honeyed and smooth Scotch whisky, with the warming vanilla spiciness usually associated with the iconic Johnnie Walker Black Label. To my mind, it’s the best of Scotch but with an exciting twist inspired by the best of traditional American whiskey flavours.”

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