Inflight distribution specialist Scorpio Worldwide has announced a new partnership with male beard grooming brand Mo Bro’s.
Mo Bro’s was founded in 2014 by three brothers after they decided to grow their beards for Movember, the annual event to raise money for men’s health charities such as prostate cancer. The brothers struggled to find products to stop their emerging beards from becoming itchy and messy so developed their own range of innovative, high-quality grooming products.
Scorpio Worldwide and Mo Bro’s have created three travel retail exclusive collections, available in classic cedarwood or unscented, which will be showcased at TFWA World Exhibition (Mediterranean Village, P08).
Grooming Travel Kit contains “essential” items to maintain a beard such as beard and moustache combs for grooming, as well as beard oil to stop irritation, balm and moustache wax. The gift set also comes with a gift tin.
Ultimate Beard Care Kit comprises an extra large aluminium gift tin, a hessian carry bag, 25ml beard balm, 25ml moustache wax, beard oil, beard soap, beard comb and moustache comb.
Beard Balm Gift Collection includes all six of the scented balms in the Mo Bro’s collection: cedarwood, unscented, sandalwood, vanilla and mango, sweet mint and summer spice. According to the brand, each beard balm keeps the beard soft and conditioned with ingredients including almond oil and shea butter.
Scorpio Worldwide Chairman Stuart McGuire commented: “The Mo Bro’s brand is a great example of entrepreneurialism, which I have great admiration for as it’s the same spirit upon which Scorpio Worldwide was built. The Mo Bro’s brand is ideal for inflight due to its gifting potential, and as the channel in general is impulse-driven the brand is sure to emulate its current domestic success.”
