Duty Free Global (DFG) has been named as the global travel retail partner for the Sazerac Company. DFG has recently grown its team in North and South America as well as Europe, giving the company extended reach and local presence to help manage the Sazerac spirits portfolio.
The Sazerac Company owns of a diverse array of spirits brands sold worldwide, including the award-winning Buffalo Trace Bourbon, Sazerac Rye Whiskey, the Weller Bourbon line, E.H. Taylor Bourbon, George T. Stagg Bourbon, Eagle Rare Bourbon, 1792 Bourbon, Paddy Irish Whiskey, Fireball Whisky, Sheep Dog Whiskey, Southern Comfort, Sazerac de Forge Cognac, Myer’s Rum, Jung & Wulff Rum, Corazon Tequila, Los Vecinos Mezcal, Goldschlager and many more.
Duty Free Global Founder and Commercial Director Barry Geoghegan commented, “On behalf of all the team at Duty Free Global, I just wanted to say how delighted and proud we all are to be representing some of the world’s greatest brands in global travel retail.
“We have so much respect for all that the team at Sazerac has done to build world class liquor brands and more to follow with so many great projects coming on stream soon. We look forward to meeting all our great friends at the TFWA Hainan Special Edition virtually and in person at the TFWA World show in Cannes in October ….it’s been way too long.”
“We’re excited to partner with Duty Free Global,” said Sazerac Company Managing Driector Global Sales Christophe Beau. “The DFG team has a strong reputation for brand building in the duty free and travel retail channels and we look forward to continuing to develop our brands alongside them.”
