Salvatore Ferragamo has unveiled a new expression of its Gilio fragrance and launched limited-edition holiday packaging for its Signorina and Amo Ferragamo fragrances for this holiday season. They are now available in selected travel retail doors in European, Middle East, and Asia Pacific travel retail.
The holiday editions of both Signorina Eau de Parfum and Amo Ferragamo feature metallic silver flaçons and bold red packaging, decorated with a glittering version of Ferragamo’s signature Vara bow.
The Signorina Eau de Parfum offers lively pink pepper top notes, balanced with jasmine and rose heart notes and panacotta base notes. Meanwhile, Amo Ferragamo combines rosemary accords with fruity notes to offer an intense floral scent.
The festive theme also extended to Salvatore Ferragamo’s fragrance displays, which have been transformed into a festive winter tableau. According to the brand, the perfume displays were inspired ‘an enchanting winter forest’ and feature silver mirror finishes and snowy décor. These visuals will extend across Salvatore Ferragamo fragrances’ visual merchandising and communication throughout the holiday season.
In addition to this, Salvatore Ferragamo has also unveiled a modern take on its Gilio perfume, which was originally launched by the namesake designer in 1960.
The new Gilio fragrance has been described as ‘an ode to Florence’ by the brand. It was designed by Firmenich perfumer Sophie Labbé and offers floral notes of Italian orris, jasmine and angelica; balanced with soft woody accents of sandalwood, vetiver, and patchouli.
Gilio’s revamped packaging takes design cues from the fashion house’s own natural aesthetic and makes subtle references to the original Gilio bottle. The new flaçon comes in a fabric-like velvet finish and is enclosed in a blush wooden box.
The box features an illustration of Palazzo Spini Feroni – the historical palace where the brand’s first boutique was established – to symbolise Salvatore Ferragamo’s deep relationship with Florence.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Salvatore Ferragamo’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
