Saint Laurent, owned by French luxury group Kering, has announced Chinese actor Yang Yang as its new ambassador for eyewear in Asia Pacific.
Yang Yang is featured in two summer 2017 advertising images, shot in Paris by artist Collier Schorr. In one image Yang Yang wears a shiny black optical frame which has an “ultra-light” thin shape, and in the other he wears a metal semi-rimless aviator shaped sunglass with YSL pin signature on the lenses. Both pairs of glasses are said to represent the house’s “distinctive fashion philosophy, timeless style and contemporary luxury”.
The campaign features across Asia and has been launched on YSL.com and on social media.
