Safilo Group is showcasing the Boss Eyewear Fall/Winter 2022 Sport Collection with a high-profile campaign in global travel retail. The campaign is rolling out with Aer Rianta International (ARI), Dubai Duty Free, Dufry, Lagardère Travel Retail and MSC Cruises.
The collection includes an Active & Dynamic men’s line, which stars French footballer Raphaël Varane as its face. Varane has played 86 games for France and has won The UEFA Champions League and the FIFA Club World Cup four times, respectively. He is also the Co-Founder of Stages Varane, a football camp for young players.
The Active & Dynamic styles are available in different shapes: rectangular, square and round wrap-around.
The sunglasses are made using sustainable materials including eco-injected frames and sustainably sourced rubber. They are available in most travel retail locations.
French National Team Captain and Manchester United Defender Varane said: “I am pleased and honoured to work with Boss Eyewear, especially for their Active & Dynamic collection. I feel completely aligned with the brand and its efforts towards sustainability. I look forward to working on this exciting campaign.”
The colour palette of the line is inspired by the national flags of different countries. The pieces are accented with sporty details such as the Boss logo in contrasting colours and mirrored lenses.
Technical features such as polarised lenses and rubber detailing on the internal side of the temple offer maximum comfort and grip.