Family-owned Italian Sabatini Gin has joined forces with 2.0 & Partners to target expansion in the global travel retail market.
According to the partners, Sabatini aims to bring craftsmanship and a “taste of Tuscany and Tuscan uniqueness” to both retailers and travelling consumers.
Sabatini claims to be the first gin to combine classic London Dry Gin distilling techniques with the herbs and botanicals of Tuscany in a product.
The plants and herbs, including juniper, wild fennel, lavender and lemon verbena, are blended by the Sabatini family at Thames Distillers in London.
The Sabatini range includes Sabatini Gin, Sabatini Gin Barrel, which is aged in oak barrels, and the alcohol-free Sabatini 0.0 which taps into the growing demand for low and no-alcohol products in the market. Every bottle is presented in the brand’s bespoke packaging to heighten the brand’s on-shelf presence.
Sabatini Gin Co-founder Enrico Sabatini said: “Sabatini products are currently available in Europe, the USA, Asia and Australia. Travel retail is the natural step to take in order to grow the brand awareness and to create availability of Sabatini Gin in high traffic venues like the airports and this is an excellent opportunity.”
2.0 & Partners Business Development Account Manager Sergei Bozhok commented: “Our mission at 2.0 & Partners is to facilitate the collaboration between market-leading stakeholders and iconic brands.
“Sabatini Gin is a true example of Italian excellence, Tuscan beauty and uniqueness, and it will be a huge asset to any retailer or operator, offer both a sense of place and a taste of true newness.
“I have no doubt that the Sabatini Gin range, and stunning packaging, will enrich the offer in the important gin category and will help drive incremental sales for retail partners.”
