Roust Group has introduced a new look for its Russian Standard Gold vodka line.
The embossed bottle boasts a more contemporary label with a contrasting logo. A taller cap and top label are designed to emphasise the Russian Standard brand’s St Petersburg roots.
Russian Standard Gold takes inspiration from an old Siberian vodka recipe and includes extracts of ginseng.
Roust Group believes the brand refresh will strengthen the company’s position in the premium-plus vodka category and marks an important stage in the restyling of the Russian Standard portfolio.
As reported, packaging changes – designed to showcase the brand’s history and Russian origin – were highlighted by Roust Group at last year’s inaugural Moodie Davitt Virtual Travel Retail Expo.
