Rodenstock will make its TFWA Asia Pacific Exhibition debut next month where it aims to further promote its licenced Porsche Design eyewear collections (stand J13, basement 2).
The company will present the Porsche Design Eyewear P-8479, Laser Cut, Ti-Namic and Limited Special Edition “40Y” P’8478 models at the show.
The Porsche Design Eyewear P-8479 is a reproduction of the brand’s earlier launched model. Sunglasses feature an ‘ultra-light’ titanium frame and shield lenses which are said to provide optimal eye protection against the sun.
The Laser Cut (P’8663), part of the brand’s Iconics series, is limited to 911 pieces. The sunglasses feature a 100% titanium frame and cut outs in the side areas of the middle section. The lenses are grey-tinted and give the impression that they are floating in the wrap-around titanium band.
A special laser technique was used to engrave the Porsche Design logo in the titanium temples.
The Ti-Namic line was inspired by automobile construction and comprises two correction spectacles and two sunglasses. The titanium temples resemble the side air intakes of sports cars and are said to provide comfort and flexibility in combination with the light titanium frame.
The Limited Special Edition “40Y” of the P’8478 was created to mark Porsche Design’s 40th anniversary. The sunglasses come with a matte black titanium frame and golden highlights on the nose bridge and lens holders.
They are complemented with four pairs of interchangeable lenses in blue gradients, brown, olive/silver mirrored and mercury/silver mirrored.
The sunglasses are available in two sizes, with each limited to 911 pieces.
A special travel box houses the anniversary edition and its replacement lenses. The 40Y packaging is completed with a spectacles case.
Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said: “We are absolutely thrilled to have become a member of TFWA and to be exhibiting at the TFWA Asia Pacific show for the first time this year. It is a clear demonstration to our customers of our commitment to building our travel retail presence both in this region and globally. We very much look forward to meeting our existing and new clients in Singapore.”
