CHINA. Rodenstock has strengthened its collaboration with China Duty Free Group (CDFG) with two stand-out, high-profile promotions in Hainan.
The activations, at the CDF Mall within the Sanya International Duty Free Shopping Complex in Haitang Bay and Haikou International Airport, feature the latest eyewear collections from Rodenstock and Porsche Design.
Underlining the importance of the China travel retail market, Rodenstock noted it has worked alongside CDFG for several years to encourage engagement with shoppers.
During the pandemic, the companies have collaborated to make new models available to consumers over digital channels. With travel’s growing recovery, Rodenstock and CDFG are now focusing on physical spaces.
Rodenstock Director Global Retail & International Key Accounts Eyewear Lucas Gestin said: “We are delighted to be continuing our partnership with China Duty Free Group with promotions in these high-profile locations. The sunglasses category has proved its importance to the travel retail market over and over in recent years and we are seeing this again as shoppers return around the world.
“These high-profile promotions (HPPs) are a unique opportunity to provide more, both for our shoppers and for our esteemed partners.”
The Sanya International Duty Free Shopping Complex promotion focuses on Porsche Design and its brand ambassador Patrick Dempsey. As reported, Porsche Design is marking its 50th anniversary this year with a limited-edition 50Y Porsche Design Capsule Collection.
The Porsche Design 50Y P8928 model is showcased and the promotion also highlights lenses selected by CDFG and a travel box.
CDFG General Manager Watches, Jewellery and Eyewear Billy Liu commented: “The strong partnership between Rodenstock & CDFG has delivered attractive HPPs in Sanya and Haikou.”
He noted the P8928 model offers travellers a “distinctive personalised shopping experience”, adding that the HHPs strengthen the marketing message and enhance the shopping experience.
“We are looking forward for more interesting activations with Rodenstock,” Liu added.
Porsche Design 50Y limited editions also feature in an eye-catching, disruptive space at Haikou Meilan International Airport. The P8478 and P8928 models, with interchangeable lenses, are highlighted along with the brand’s Vision Drive technology.
