Home and body cosmetics specialist Rituals has introduced four travel retail-exclusive sets which feature its best-selling lines.
Rituals said the sets, which are at different price points to the brand’s existing kits, underline the importance of variety within Rituals travel-exclusive offer.
Three Mini Travel Sets, from The Ritual of Sakura, The Ritual of Ayurveda and The Ritual of Happy Buddha collections, contain a Body Cream (70ml) and Foaming Shower Gel (50ml).
The Ritual of Sakura is inspired by the Japanese sakura blossom and features a rice milk and cherry blossom fragrance while The Ritual of Ayurveda offers notes of Indian rose and Himalaya honey. The Ritual of Happy Buddha scent is infused with orange and cedar wood.
The Ritual of Namasté Travel Exclusive Face Care Bag contains four products which focus on cleansing, removing makeup and moisturising. The clear, reusable zip-close pouch has a gold trim.
The set includes Smooth Cleansing Foam (30ml), Miracle 3-in-1 Micellar Water (50ml), Anti-Aging Day Cream (20ml) and Anti-Aging Serum (10ml).
Rituals Director Travel Retail Neil Ebbutt said: “The introduction of our new Travel Exclusive sets is an important part of our ongoing strategy to reach consumers at all touch points on their journey.
“By offering our best-selling Rituals in a travel-friendly format, customers are able to try and become familiar with our products which allows us to build loyalty and drive repeat purchases from across our lifestyle product offering.”
