Rituals introduces revamped Signature and Private Collection home fragrances : Moodie Davitt Report

The refreshed Private Collection and Signature Collection, which feature porcelain candle holders and XL candles respectively, will be launched in Rituals’ travel retail stores in Hainan at the end of the year

Rituals has revamped its home fragrance offer by introducing new candle holder designs for the Signature Collection and extending the luxury Private Collection with new products. The new home fragrance products were designed to encourage users to turn their homes into wellbeing sanctuaries.

The Signature Collection combines the Private Collection’s most popular scented candles with beautiful porcelain candleholders. The reusable candle holders have been crafted by artisans in India using materials such as gold and platinum. The designs include Golden Tiger, Arabic Dreams, Wild Jungle and Tropical Cranes.

Refills are available across the 12 Private Collection fragrances online and 6 Private Collection scents in stores. Each candle has a burning time of ten hours.

Colourful depictions of Golden Tigers, Arabic Dreams, Wild Jungles and Tropical Cranes adorn the Signature Collection porcelain candle holders

The intricate Signature Collection porcelain candle holders were crafted in India by skilled artisans and can be used multiple times

The refreshed Signature Collection will be exclusively launched with Rituals’ duty free partners in Hainan at the end of the year, followed by a launch in Rituals’ standalone travel retail stores in January 2022. The line is now available in House of Rituals and on Rituals.com.

The Private Collection welcomes two new fragrances to its XL Candle line: Precious Amber and Sweet Jasmine. The two new fragrances join the existing Savage Garden scent. The three XL Candles will be available at the end of the year in Rituals’ travel retail stores in Hainan.

The Private Collection has also been extended to include three Refill Hand Wash value packs in the Private Amber, Sweet Jasmine and Savage Garden scents. The 600ml refill packs are made with recycled and recyclable materials and have enough product to refill the bottles twice. All the refill packs are exclusively available online on rituals.com.

The Precious Amber and Sweet Jasmine XL Candles join the Savage Garden scent in the refreshed Private Collection

Rituals has launched 600ml refill value packs for its Private Collection hand wash range

Note: The Moodie Davitt Report has launched an e-newsletter, Wellbeing Curated, in association with Rituals. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.

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