IRELAND/AUSTRALIA. Airline retail and technology solutions provider Retail inMotion (RiM) has launched an “immersive” digital magazine on Eurowings Discover flights.
As reported, RiM entered an exclusive partnership with Melbourne-based digital magazine publisher e-Mersion Media last year, to focus on expanding the provision of digital content into the international airline and rail markets.
The partners introduced a digital platform to deliver food & beverage and boutique products for Eurowings Discover – the Lufthansa Group’s new leisure airline – on 24 July.
The new digital magazine allows Eurowings Discover passengers to interact with content and explore additional product and brand information via videos, slide galleries, and further features, with no limits to page size or number.
“Offering passengers an interactive digital magazine during COVID-19 and beyond means a safer way to enjoy the onboard offering while reducing weight and logistics associated with print and significantly improving the overall customer experience,” RiM said.
The company believes the digital magazine ensures airlines are offering the “right products to the right people at the right time”. The new platform, RiM added, enables airline advertisers to gain value and profit directly from their advertisements through tracked reader analytics and page interaction.
“By offering a fully digital and immersive magazine onboard, we are further enhancing the entire passenger journey and opening up new revenue opportunities for airlines, brand partners and advertisers” – Retail inMotion Head of Global Business Development Olivia Trenczek
Retail inMotion Head of Global Business Development Olivia Trenczek said: “Our goal has always been to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer.
“Our partnership with e-MM allows us to deliver on that promise. By offering a fully digital and immersive magazine onboard, we are further enhancing the entire passenger journey and opening up new revenue opportunities for airlines, brand partners and advertisers.”
e-Mersion Media Executive Director Commercial Christopher Styring commented: “We are delighted to be able to partner with Eurowings Discover to offer their passengers this ‘first-in-market’ tech innovation that significantly enhances the passenger experience from the time they receive their confirmation of booking right through to their journey onboard.
“The fully interactive features of the digital magazine ensures that tangible benefits are delivered to passengers, advertisers and Eurowings Discover simultaneously.”
