UAE. Retail and branding design consultancy ODG, which designed Muscat Duty Free’s spaces at the soon-to-open Muscat International Airport, has sold its point-of sale material, visual merchandising and packaging entities in Hong Kong and Singapore.
The Dubai-headquartered company said the sale “allows ODG to focus upon its core retail specialisations of branding, design and architecture”. ODG, which works with brands, retailers, shopping malls, real estate developers and other concessionaires, said it was placing “a strong focus upon retail and ‘retailtainment’ in travel retail, transport hubs and F&B operations”.
ODG Co-Founder Martin Mirmand said: “Three years ago we decided to strategically change our international organisation, services and investment strategy by heavily capitalising upon our ODG teams and services based in Dubai. By doing so we have doubled our billing over the last three years.”
He added: “Having multiple offices in a number of countries no longer made sense from a strategic perspective. Enhanced connectivity has made the world a smaller place and clients are looking for specialists and pure players. Dubai is the perfect hub to connect with all our global clients.
“We believe the future of retail requires a redefinition of the shopper journey by creating new experiences. Millennials are disrupting traditional purchase patterns in a significant way, relying upon handheld devices to manage all their consumer needs. ODG is responding to this need by delivering efficient, results oriented strategies and designs to ensure we capture and connect with the contemporary end consumer.”
