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FRANCE. French fashion company Repetto has unveiled a brilliant new interactive advertising campaign via The Moodie Report’s new e-Zine, launched this week.
The e-Zine format allows our brand partners to imbed video and sound, as well as other dynamic treatments. Repetto’s new advertisement in The Moodie Report e-Zine features an attractive full page visual containing an inset video of young ballet dancers which then cuts to showing the craftsman ship behind the company’s products.
Repetto, known worldwide for its expertise in dance shoes and extensive collection of ballerina flats has recently turned its attention to the travel retail channel. As reported, the company has appointed former L’Oréal executive Jean-Michel Bostroem to oversee its travel retail expansion.
The Moodie Report Founder & Chairman Martin Moodie said: “The new Repetto ad is exactly what we are seeking with our new e-Zine. It’s a beautiful treatment that really brings the essence of this French brand and the heritage behind it to life. In coming weeks readers will also see how a number of other advertisers have stretched the creative boundaries with some breath-taking treatments.”
The Repetto brand was founded in 1947. Since the appointment of Jean-Marc Gaucher as CEO 12 years ago, it has enjoyed a renaissance in the fashion limelight, generating +25% growth for the past four consecutive years, with 2011 trending at +40%.
In harmony with its heritage, the Repetto “22 Rue de la Paix” collections are strongly connected to dance codes and attitude. Within flats, six collections are designed every year, which allows devotees to enjoy new colours and styles on a regular basis.
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The extensive Repetto fashion portfolio is strongly connected to dance codes and attitude |
jmbostroem@gmail.com
Repetto also collaborates with famous or soon-to-be-famous designers Рfor example, Yamamoto, Comme des Gar̤ons, Issey Miyake, Rodarte, and Karl Lagerfeld Рto maintain its position at the leading edge of fashion.
“The company is in excellent shape, with ambitious plans for global growth,” noted Bostroem. “Last year it had 13 stand-alone shops worldwide; this year that will increase to 32. In Asia alone the number will rise from three in 2010 to 19 in 2011.
“And that growth in set to continue. In 2012 Repetto wants to double its stand-alone presence, and triple that in 2013. So very soon there will be over 100 stand-alone shops worldwide, which is an excellent complement for travel retail expansion.”
Repetto will exhibit at this year’s TFWA World Exhibition in Cannes, in the Bay Village, Stand A15.
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