Rémy Martin has launched a new global brand website and engagement platform to showcase its ‘One Life/Live Them’ campaign.
Launched in October, the ‘One Life/Live Them’ campaign is a celebration of the multifaceted personalities and “Slash” generation lifestyle, which encourages people to expand the horizon and to seize all the opportunities that life can offer.
Rémy Martin’s new website, said to reflect a slasher’s personality, moves away from rigid navigation and connects all the contents, allowing the user to navigate freely from one piece of content to the next. According to Rémy Martin, the platform, which features a section dedicated to the duty free and travel retail range, is an “invitation to explore the different stories of the brand and to experience the brand idea”.
 |  |
Featuring a dedicated travel retail section, the new website is said to provide a continuous flow of experiences, leading through all areas and topics of the site | |
 |
Created with mobile users in mind, the website structures the content in modular chains of story elements and teaser paragraphs that lead to the next story chain, composed vertically into scrollable, consistent pages. The site also claims to offer a “lively rhythm of connected global narratives and local contents”.
Lastly, the new website integrates the latest front and back-end technologies which, according to the brand, make it easier and faster to load and navigate in countries with lower internet speeds.
The ‘One Life/Live Them’ brand idea gives people an opportunity to learn and to live their next “slash”. In its mentorship programme ‘Circle of Centaurs’, Rémy Martin invites viewers to reveal its consumers’ inner talents. Through a series of mentor video sessions and the participating global social audience, people are encouraged and empowered to develop further their passions. It invites and challenges viewers to step beyond passive viewing and engage actively in the content by participating in the tasks.
| https://youtube.com/watch?v=IpY7o1RE7jA |
Click to view the first episode of the mentorship programme, featuring Kevin Poon |
Rémy Martin Executive Director Augustin Depardon said: “It was absolutely critical for us to bring to life our promising tagline ‘One Life/Live Them’ in a way that would concretely expand people’s horizons.”
The first Rémy Martin mentor is Kevin Poon, an event organiser, DJ and blogger who is a Canadian national with Chinese roots. He has built his career on the opportunities his multicultural background has offered, connecting the dots between the two cultures.
Visit Rémy Martin’s new website at: www.remymartin.com.
