Victorinox is relaunching its entire fragrance collection at the forthcoming Moodie Davitt Virtual Travel Retail Expo.

As reported, Victorinox is a Gold Partner at the five-day event. The revamped fragrance assortment, made up of the Heritage and Signature ranges, will be revealed to global travel retail during an Engagement Hub session – ‘Victorinox: The Journey of Senses’ – on Thursday 15 October (10.30am BST/11.30am CET).

According to the brand, its fragrances are “reinvented, spiced up and stronger than ever”.

Underlining its Swiss roots: Victorinox presents its new-look fragrances

“To inaugurate this new era, Victorinox combines its Swiss roots with a stronger brand appearance and product identity while improving sustainability and product presentation,” Victorinox stated.

The fragrances, which are presented in updated, eye-catching packaging, incorporate a storytelling approach.

Victorinox Heritage Collection evokes images of crisp mountain air, crystal clear lakes and delicate alpine flowers. Its fragrances, according to the brand, offer the “experience of a unique journey into Switzerland’s beautiful nature”.

Victorinox Heritage: Adding a touch of nature to its fragrances

The collection consists of five fragrances. The most popular men’s fragrance, Victorinox Swiss Army Classic, is a minty, aromatic scent, rounded off with lavender and amber while Victorinox Swiss Army For Her is infused with geranium, lily of the valley and sensual soft woods. Victorinox Swiss Army Altitude, Swiss Army Sport and Swiss Army For Her Floral complete the range.

The Victorinox Signature Collection, the brand company said, presents a “world of olfactory abundance and reconnects the imagination to the raw yet delicate facets of nature”.

The fragrances for men take inspiration from the unpolished and authentic intensity of elements such as alpine Rock, the energising Genepi herbal liqueur, refreshing Steel and hot Black Steel. The female fragrance is said to combine a fragile, sensual experience with the resilience of nature.

“This year marks an incredible milestone in the next chapter of #Victorinoxfragrances” – Victorinox Global Senior Sales Manager – Fragrances Gloria Dix

All Victorinox fragrances are Swiss-made, from product development to production. The relaunched fragrances are progressively being rolled out in global travel retail locations.

Victorinox combines its Swiss roots with a stronger brand appearance and product identity in the revamped fragrance collection

Victorinox Global Senior Sales Manager – Fragrances Gloria Dix said: “This year marks an incredible milestone in the next chapter of #Victorinoxfragrances with the first of our relaunched products already out on shelves.

“To overhaul our fragrances, set up a new team, create a fantastic marketing story and be fully operationally amidst a global crisis is testament to the unstoppable Victorinox team who have worked tirelessly behind the scenes.

“Our thanks also go to our customers who have put their faith in us to continue delivering the exceptional experiences the brand is synonymous with,” she added.