JAMAICA. Dufry this week celebrated the inauguration of its new 1,586sq m main duty free store at Sangster International Airport (SIA) along with MBJ Airports Limited (MBJ) and other VIPs. The store enjoys a prime position in the airport’s newly expanded departure area, opened on 15 December.
Dufry President and CEO Latin America Enrique Urioste and Caribbean General Manager Juan Antonio Nieto were joined by senior management from MBJ, including CEO Shane Munroe, CFO Sherifia Powell, Legal Counsel Camille Royes, and Commercial Business Development & Marketing Manager Sharon Hislop as well as the airport’s commercial team.
Dufry has operated the duty free and duty paid stores in SIA since 2012. The expanded walk-through duty free store has been relocated nearer to the security channel to maximise the high passenger footfall. As one of the Caribbean’s largest and busiest airports, SIA welcomes almost 5 million international passengers each year (based on pe-pandemic 2019 numbers).
The new store has nearly 500sq m of additional space compared to its predecessor, allowing an extended product range across all the core categories of beauty, liquor, luxury accessories, tobacco and confectionery, together with a diverse assortment of local food, travel accessories, electronics, toys and souvenirs.
A striking central area called ‘Rum Vibes’ conveys a strong Sense of Place, showcasing local liquors included many Jamaican rums. Customers are invited to sample selected products available at the in-store tasting bars.
The recently inaugurated 110sq m Appleton Estate Rum boutique is another standout. Appleton is the most popular Jamaican rum brand and customers can discover its rich heritage using the digital instore touchpoints and promotional tasting area, which combine to create an engaging and immersive experience for travellers. Click here for Dermot Davitt’s extensive feature on the boutique and the brand’s history.
Urioste said, “We are delighted to be here with our colleagues at MBJ today to officially open this impressive new store at SIA which is the gateway to the beautiful island of Jamaica.
“When planning the development of the new store, we have been able to introduce many exciting new brands and features that really reflect the great spirit and vibrancy of Jamaica. We look forward to continuing to deliver a first-class shopping experience to each and every customer that visits our store.”
Munroe said, “We are delighted to have this new duty free store as part of our commercial offering and it fits perfectly into our ongoing commitment to provide a world-class shopping experience for our passengers.” ✈
