QATAR. Qatar Duty Free and Puig have launched the Prada Voyage Experience at Hamad International Airport (HIA). The podium features an interactive fragrance discovery area as well as a gift wrapping station.
Qatar Duty Free Vice President Operations Thabet Musleh said: “We are delighted to introduce the Prada Voyage experience at Qatar Duty Free. This innovative pop-up provides an opportunity for passengers to enjoy an interactive, personalised experience from Prada Parfums.”
He added: “This launch is a new step towards further enhancing the passenger experience at Qatar Duty Free. Interactive pop-ups offer a fresh and unique way to engage our customers, and are just one of the ways in which we seek to delight our passengers with something new every time they pass through our home and hub Hamad International Airport.”
Prada Voyage offers a personalisation stand that will enable shoppers to customise their perfume bottle with a Saffiano leather tag stamped with their initials. At the Prada Voyage photo booth, passengers can capture, print and share moments, along with postcards that customers can decorate with Qatar Duty Free stamps they can mail to loved ones.
Prada’s fragrance collection available at Qatar Duty Free includes La Femme Prada and L’Homme Prada; Prada Luna Rossa for men as well as the Prada Candy collection.