QATAR. Qatar Duty Free has been named as Official Retail Store for the FIFA World Cup Qatar 2022. The agreement includes a licence to exclusively sell all FIFA World Cup Qatar 2022 merchandise in the fan zones and at all eight stadiums hosting matches in Qatar in November and December.
The travel retailer, a subsidiary of Qatar Airways, worked with FIFA at the Doha Exhibition and Convention Centre on 1 April, where guests were able to purchase the Adidas Official Match Ball for the first time after its reveal at the Finals Draw.
Fans will also be able to acquire tournament memorabilia when they land at Hamad International Airport and at outlets in malls across the country. A wide range of FIFA World Cup Qatar 2022 collectables, including the Adidas Official Match Ball, will also be available in airport departure stores for spectators leaving Qatar following the matches as well as to passengers in transit.
Qatar Duty Free Vice President Thabet Musleh said: “The excitement is building day by day and Qatar Duty Free is thrilled to have been selected as the Official Retail Store for the FIFA World Cup Qatar 2022. This enables international fans to pick up their tournament souvenirs once they arrive in the country, allowing fans to enjoy the World Cup at its fullest.
“Travellers leaving Qatar will still have the opportunity to visit our stores at the airport and take a piece of the World Cup home with them to relive their memories after the tournament has ended.”
Note: Qatar Duty Free is building towards this year’s FIFA World Cup Qatar 2022 – which kicks off in Doha on 20 November – and the opening of Hamad International Airport’s (HIA) much-anticipated expansion with a flurry of store and food & beverage openings and innovations in the existing South and North Nodes.
The Moodie Davitt Report Chairman Martin Moodie and Brands Editor & Digital Marketing Manager Hannah Tan-Gillies were on location in Doha last month to bring exclusive coverage of the latest openings as part of our special extended series on Qatar Duty Free and Hamad International.
The series will culminate in on location coverage of the airport expansion inauguration later this year, timed to precede the FIFA World Cup Qatar 2022.
Qatar Duty Free Vice President Thabet Musleh will be delivering a world premiere presentation on the expansion at The Trinity Forum in Singapore on 1-2 November.
