Liechtenstein-based travel adapter specialist Q2 Power has launched its latest product ranges and stressed the role that electronics accessories can play in the travel retail mix.
The brand, whose name stands for ‘quality to power’, features World, Country to Country, Dock & Charge and Car adapters. In travel retail Q2 Power is represented by The Blueprint Partnership.
“Within the tech and gadgets category, travel adapters are, simply put, a must for retailers,” said Blueprint Partner Thomas Kaneko Henningsen.
“As seasoned travellers, we all know that feeling of forgetting mission-critical things when travelling and adapters fall into that category. (They are) so easy to forget and such a painful experience when we can’t charge our devices and we can’t connect to the world.”
Henningsen noted the power of gifting and impulse to prompt purchases in travel retail. He also underlined distress purchases as another “powerful and irresistible motivational factor”.
“In a market place that it is notoriously crowded with travel adapters in all sizes, shapes and qualities, Q2Power stand outs because they combine patented design and Red Dot Design Awards with a commercial look and feel.”
Henningsen described Q2Power as a “best-in-class product which prioritises safety”.
The brand’s adapters meet international IEC (International Electrotechnical Commission) and national regulations.
Q2 Power Head of Sales and Marketing Sandra Defant said adapters need to be compact and small. Q2 Power products feature a recessed grip for easier unplugging, rounded edges and streamlined packaging.
“Retailers are increasingly becoming aware of the need to offer not just any travel adapter, but to carry a range that is stylish and safe, because this allows them to provide travellers with a selection with a higher price point – and therefore more margin – and reduces the likelihood of anything going wrong,” Q2 Power said.
“This also allows them to add an element of impulse to the distress purchase motivator, thereby incrementing basket size without cannibalising other categories; a sure way for everyone to win.”
