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Pure Gold Jewellers’ Firoz Merchant: “Being awarded a concession to open in [Changi] is a big boost to our travel retail business.” |
UAE. Pure Gold Jewellers – the only retailer in the GCC to be awarded the World Diamond Mark’s “˜D’ certification – has become the first jewellery company from the Middle East to operate a jewellery concession at Singapore Changi Airport, in Departures Terminal 1.
“Changi airport is one of the busiest and best performing airports in Asia and being awarded a concession to open in the airport terminal is a big boost to our travel retail business,” noted Pure Gold Jewellers Chairman and Founder Firoz Merchant.
“This achievement is in line with our plans to become the largest travel retailer in jewellery globally. Passengers passing through Singapore Changi International Airport can now choose from our extensive range of gold, diamond, pearls, precious and semi-precious gemstone jewellery in the latest styles and best prices.”
The company, which has been trading in the travel retail channel for over a decade, is currently the largest duty free jewellery operator in the Middle East region. It operates at all terminals at Abu Dhabi and Kuwait International Airports, Jordan Duty Free, Kuwait Duty Free, Muscat Duty Free, Dubai Duty Free and Sri Lanka Duty Free.
Pure Gold Jewellers CEO and MD Karim Merchant added: “Travel Retail is a key area of business for us and is becoming an increasingly important sector of our overall operations. Winning the concession at Changi Airport, which has an average number of 50 million passengers per year, will help us to further strengthen our business.”
For more information visit www.pugold.com
