Puig and Christian Louboutin have entered into a long-term beauty licence agreement under the Christian Louboutin brand.
The deal covers the creation, development and distribution of Christian Louboutin beauty products. Christian Louboutin entered the beauty arena five years ago when the designer launched a nail polish range inspired by his shoe collection.
Christian Louboutin said: “I am happy to continue this adventure with the Puig family. When I first met Marc and Manuel Puig, I immediately understood we had a lot in common. We are both a family business, we talk the same language and we are both passionate about what we do. Puig will be able to develop my vision of beauty according to the brand values.”
Puig Chairman and CEO Marc Puig commented: “We are delighted to sign this agreement with Christian Louboutin. We respect his brand and creativity and we want to build on his original and innovative presence in the beauty territory.”
Christian Louboutin Chief Operating Officer and General Manager Alexis Mourot added: “Puig is the best partner to bring our beauty business to the next level while understanding and protecting our DNA and keeping our existing high positioning in the market. As we strongly believe in our potential in beauty, we’ve decided to sign a licence agreement.
“I would like to thank Robin Burns-McNeill and Sam Ghusson and Batallure Beauty* who have been great partners for the last five years.”
*NOTE: Christian Louboutin and Batallure Beauty partnered in a joint venture to establish Christian Louboutin Beauté in 2012.
