Spirits company Proximo has announced some key personnel changes in its travel retail business.
Director of Global Travel Retail David Phelan left the company behind spirits brands including Jose Cuervo, Bushmills and The Kraken in February to pursue personal projects.
Michael Cockram, who was previously the company’s Marketing Director EMEA & APAC, took on the role of Marketing & Global Travel Retail Director at the beginning of March. Cockram has previously held marketing and commercial roles at Beam Suntory, Allied Domecq and William Grant & Sons.
Effective the same date, Roy Summers, who was UK Sales Director for the spirits company, was appointed as Head of Global Travel Retail.
Cockram said: “I am delighted to be taking on the leadership of our global travel retail business at such an exciting time for the sector. We are committed to bringing premium products and exciting experiences to our customers in travel retail and to showing our partners how we think differently as a company.
“Innovation lies at the heart of our ethos and values at Proximo, so we’re always looking for ways to demonstrate our creativity.
“I’m looking forward to working closely with Roy to create new ways to introduce our brands and deliver value and excitement to travellers across the globe to give them a special shopping experience they can’t find in their domestic markets.”
Proximo Managing Director EMEA APAC Gordon Dron added: “These team changes are happening at an exciting time for our global travel retail business, as we continue to introduce new products and experiences to meet the world’s changing tastes in memorable and innovative ways.
“Michael and Roy are already valued members of the Proximo team, and we’re delighted to welcome them to our global travel retail team. With their extensive combined experience, they will lead further opportunities for us to grow the value and scale of our presence in the channel.”
Paying tribute to Phelan, Dron said: “I would also like to sincerely thank David Phelan for all his efforts and commitment to our business over the years, and to wish him well in his future ventures. During his tenure, our global travel retail business has delivered strong growth and significant visibility for our brands in key global hubs.”
