Wellbeing house Rituals has unveiled Private Collection Comfort, its newest home range. It is the latest addition to the Private Collection line and is now available in global travel retail.
The line comprises three fragrances that create a calm and relaxing home ambiance. These are Suede Vanilla, Smooth Violet and Cotton Blossom. It represents the fourth fragrance pillar for Rituals.
Suede Vanilla is a warm and light fragrance that opens with vanilla, followed by base notes of cardamom, rosemary, patchouli and vetiver. Smooth Violet is a calming scent that blends fruity accents with violet accords and sandalwood, patchouli, musk and amber base notes.
Cotton Blossom is a fresh fragrance. It offers sweet mandarin, jasmine, tuberose and violet notes, balanced with sandalwood and balsamic base notes.
Designed for the travelling consumer, the Private Comfort Collection offers fragrance sticks and refills, scented candles, parfum d’interieurs, cartridges, car perfumes, hand washes and a hand balm.
Rituals Founder and CEO Raymond Cloosterman commented, “The beauty of attention is all about being more conscious of how you shape your surroundings and being more aware of the little things in life.
“It’s in everything from the beauty of creating more meaningful routines, to finding a moment of peace to enjoy them, to the place where you can unwind, and you call home. Your home is where you should feel good, no matter what.”