INTERNATIONAL. Plaza Premium Lounge has launched its first global brand campaign, Your Airport Moment, based around the slogan ‘everyone is a traveller’.
The new campaign, to run in March, includes videos, print and online advertising, billboards, a campaign webpage and a social media drive using the hashtag “#myairportmoment”.
https://www.facebook.com/plazapremiumlounge/videos/1257803711038779/
Travellers using the hashtag and posting their “best, unique airport moments” will have the chance to win Plaza Premium Lounge gift cards offering access to all the brand’s locations around the world for one year.
The campaign will appear on more than 50 print-media and outdoor locations covering Plaza’s key strategic locations: Australia, Hong Kong, India, mainland China, Malaysia, the Middle East and Britain.
Plaza Premium Group Marketing Director Janis Tse said: “Airports have become destinations in their own right and savvy travellers do so in style.
“Whether you are chilling out at lounges, shopping or enjoying a local signature dish before embarking your next adventure, we invite you to share your unique airport memories with global audiences.”
Tse added: “At the beginning of a new year, this is the perfect timing to launch a global campaign to continue our 20th-anniversary celebrations and showcase our global footprint.
“In addition to raising brand awareness, the campaign is one of our key initiatives to engage our guests as well as our worldwide staff for reinforcing brand loyalty and advocacy.
“Ultimately, they are all our target customers and Plaza Premium Lounge is the total solution for everyone.”
Plaza Premium Lounge has opened 11 new locations in the past three years. It currently runs 70 locations across 30 international airports.
