INTERNATIONAL. Plaza Premium Group has struck a strategic partnership with YQ Now to offer meet & assist services at over 600 airports in 140 countries worldwide.
Representing more than 90% of the world’s airport concierge service locations, the partnership between Plaza Premium Group and YQ Now will further expand the Plaza Premium meet and assist portfolio beyond Allways, its own meet and greet brand.

Plaza Premium Group Founder and CEO Song Hoi See said: “Our approach to airport hospitality is holistic and thorough. Our new partnership with YQ Now will allow us to offer the world’s largest range of airport hospitality services. We will be able to sell and bundle lounge and hotel access with meet and assist services, across different airports, extending our ability to take care of travellers throughout the airport journey, from departure to transit to arrival.”
He added: “This partnership aligns with our commitment to ‘Make Travel Better’, especially during the current circumstances when travellers desire more personalised services to ensure worry-free airport experiences.”

Behzad Malik, Commercial Director (Meet and Greet Services) of Plaza Premium Group added, “The partnership will enable us to build different product offerings both domestically and internationally to all passengers. We have a strong track record in delivering first rate meet and assist services through our own brand – Allways Meet & Greet – adding in YQ Now’s network will grow our sales channels significantly to more sectors including financial institutions, corporates and airlines.”
Founded in 2009, YQ Now specialises in providing premium airport concierge services. Alongside meet and assist, the company also offers services including airport buggy, visa on arrival, airport lounge experience, baggage porter and limo transfer. Corporate clients include VISA, HSBC, Citi Bank, May Bank, Aspire Life Style and DBS.
Allways Meet and Greet Services remains Plaza Premium Group’s own licensed asset. In the coming months, said the company, a range of global meet and assist services with safety and hygiene protocols will be launched to build reassurance as travel gradually resumes, while YQ Now will continue to distribute Allways as part of its offering to clients.



