Plaza Premium Group and DragonPass strike strategic agreement to jointly supply airport hospitality services worldwide

INTERNATIONAL. Plaza Premium Group and Dragon Pass International have struck a strategic partnership to jointly offer airport hospitality services to their corporate clients worldwide. They said they will deliver “end- to-end airport hospitality products and services, with more choice, flexibility and a digitally-led customer experience,” through airport lounges and other services.

The partnership aims to increase B2B2C (business-to-business-to-consumer) accessibility to premium travel services, they said. Clients of Plaza Premium Group and DragonPass, such as financial institutions and corporates, will be able to offer their customers exclusive access to Plaza Premium Group’s flagship brand Plaza Premium Lounge and a worldwide network of global lounges partnered by DragonPass.

Plaza Premium Lounges currently has over 196 own-branded and third-party-managed lounges worldwide with projections to grow to over 500 in the next three years, as reported. DragonPass offers a network of 1,200 lounges worldwide.

In addition to the lounge network, DragonPass and Plaza Premium Group will jointly offer other hospitality services. Plaza Premium Group currently owns and operates four airport service and brand portfolios: Plaza Premium Lounge (lounges), Aerotel (airport transit hotels), ALLWAYS (meet-and-greet and concierge services) and Airport Dining (dining concepts).

DragonPass offers access to premium travel services including lounges, limousine & ground transportation, meet & assist, fast-track access, dining, valet parking, baggage porterage and advanced medical services. Through the partnership, the two companies said they will distribute their combined services to corporate clients, “offering more benefits and choices, favourable pricing, greater flexibility via a digitally-led distribution solution to ensure seamless customer experience and secured data management”.

Plaza Premium Group Chief Commercial Officer Bora Isbulan said: “Partnering with DragonPass is one of the key initiatives in our global business transformation to reshape distribution dynamics in the evolving travel market. Together, the two companies are set to offer over 1,700 lounges to corporate clients by 2024-2025. The partnership will not only provide the biggest and best quality airport services, very importantly, it aims to offer a strong, flexible, innovative, data-driven and affordable 360-degree airport hospitality solution to our customers.

“In the post Covid-19 era we will see greater demand for navigated airport services, assisting travellers through airport arrival with transfers and fast-track services, and greater demand for lounge and in-terminal hotel use, as these services help travellers minimise interactions with others and alleviate stress – the collaboration with DragonPass will help us meet these needs in more locations around the world and make travel an enjoyable and comforting experience once again.”

He added: “The partnership is an exciting, game-changing opportunity to extend and elevate our service offering globally, and supports us in our expansion plans, across territories, services and beyond.”

DragonPass International CEO Mark Koch said: “I am delighted that DragonPass and Plaza Premium Group have formed a strategic partnership, that creates not only the largest global lounge network in the world, but also helps to evolve the ever-outstanding airport ecosystem environment and existing programmes for travellers all over the world, backed by the market’s leading technology. This alliance is formed by the great respect we have for each other, along with the long-term relations built on trust and transparency, as we form closer ties and take the global travel market by storm.”