SOUTH KOREA. The Moodie Davitt Report is pleased to bring you first pictures of Lotte Duty Free’s new-look, much-expanded World Tower store in Jamsil, Seoul, which opened today.

The 17,334sqm store is South Korea’s largest, and the second and third biggest in Asia and the world, respectively. The new space is +52% greater than the original 14,011sq m shop. The integrated retail offer connects the new World Tower space with the existing adjacent store in the Avenuel building.

As reported, Lotte Duty Free partially reopened the store on 15 January, 193 days after it was forced to close on 26 June 2016, following the company’s unsuccessful 2015 bid to retain its licence.

As the pictures show, special prominence has been given to Korean products and culture. The new-look store includes a speciality Korean cosmetics department, a Korean traditional culture hall, and a zone set aside to promote artisanal products including Ido ceramics and organic and gold leaf products. Lotte Duty Free said it has struck “win-win” relationships with many small & medium enterprises (SMEs) to foster local identity and assist Korean producers.

We’ll bring you a more extensive picture gallery in coming days.