UK. An out of this world pop-up. That’s what beckons travellers through Heathrow Airport this month as they discover a compelling activation that celebrates the 100th anniversary of the Chanel N°5 fragrance.

Today, The Moodie Davitt Report presents new pictures from the vibrant activation (exclusively previewed here last week), which is the result of a fascinating travel retail quaternity between Chanel, Heathrow Airport, Dufry and JCDecaux.

The pop-up features compelling customer engagement, beauty tech innovation and product exclusivity

As reported, the Chanel N°5 spaceship is located in a high-profile, high-traffic location in Heathrow Airport Terminal 5’s Departures Lounge.  The experience begins with a ‘Find N°5’ Game which invites travellers to explore the pop-up space and find all the hidden N°5 stickers.

Shoppers receive a special Chanel boarding card to write down their guesses. Afterwards, they can choose from a trunk of golden envelopes to win various prizes from Chanel.

Can you find all the N°5’s? Customers are challenged to find the hidden N°5 stickers within the pop-up for a chance to win exclusive prizes

Shoot for the moon: The pop-up features a suite of retailtainment features including a virtual reality makeup mirror that takes consumers to space

The activation offers Chanel’s extensive fragrance line, including all expressions of the N°5  scent, alongside a curated selection of skincare and makeup products. It is also the only travel retail point of sale to offer the limited-edition Chanel Advent Calendar.

The Chanel N°5 spaceship animation is supported by eye-catching digital displays located around Heathrow Airport Terminal 5. These begin with large scale towers in the Terminal 5 Departures Hall and continue all the way to smaller digital screens with a call-to-action leading travellers to the pop-up.

The blockbuster beauty activation reflects the partners’ optimism in the long-term future of travel retail

Watch the video below for our exclusive On Location Coverage of the Chanel N°5 Spaceship pop-up