Philip Morris International (PMI) is launching a travel-exclusive edition of its new IQOS 3 DUO product at duty free locations in Japan, South Korea and Dubai.
The IQOS 3 DUO Exclusive Traveler Edition was unveiled at all international airports in Japan and South Korea yesterday (2 December), including Kansai, Narita, Haneda and Incheon. It will launch at Dubai International on 12 December.
According to PMI, the IQOS 3 DUO is designed with new features to help adult smokers switch from cigarettes “more seamlessly”, including the “fastest and most powerful” holder within the IQOS family of products. It also allows two consecutive uses without recharging the holder. The charging time is faster than previous models (IQOS 3 and IQOS 2.4+).
The Exclusive Traveler Edition features a new iridescent purple design and metal finish, with matching packaging.
“The launch of the IQOS 3 DUO Exclusive Traveler Edition is testimony to our constant commitment to delight our legal age consumers in travel retail with a unique and stylish offer exclusively available at selected duty free locations,” said PMI Duty Free Vice President Edvinas Katilius.
“This Exclusive Traveler Edition is the most recent addition to the IQOS family affirming our focus on continuous innovation to provide adult smokers with better choices than continued smoking.”
PMI’s stated aim is that by 2025 at least 40 million of its cigarette smokers who would otherwise continue to smoke will have switched to smoke-free products, and that at least 30% of its total shipment volume will come from smoke-free products.
To date, the company claims to have invested more than ten years and US$6 billion in the scientific research, development and commercialisation of its growing portfolio of advanced smoke-free products.
