Pernod Ricard Asia Travel Retail is running an interactive campaign for Royal Salute at Taiwan Taoyuan Airport and other key Asian airports, highlighting the Scotch whisky brand’s association with the game of polo.
The activation began in September and invites travellers to “˜become a polo player with Royal Salute’. A pop-up store uses eye-catching elements including a horse sculpture, an interactive polo table and a tasting area to bring the game to life.
Customers visiting the pop-up store will be able to participate in the “˜Polo Play’ quiz on in-store iPads for the chance to win a four-day trip to Dubai next year, including tickets to The Royal Salute Nations Cup tournament. The winner will also attend a polo clinic hosted by a world-class polo player and will stay in a luxury resort.
The Royal Salute activation uses eye-catching elements including a horse sculpture, an interactive polo table and a tasting area to bring the game to life
An accompanying Royal Salute social media campaign is also running, allowing participants to become an exclusive member of the Royal Salute polo team. Players can register to become a member at www.royalsalutepoloplay.com and will be invited to a complimentary tasting of the Royal Salute Diamond Tribute.
Pernod Ricard Asia Travel Retail Marketing Manager Sandrine Tesniere commented: “We have created an engaging physical and digital experience aimed at affluent business travellers. The campaign embraces the high-status connection between the luxury Scotch whisky brand and the “˜sport of kings’ and brings both elements to life.”
In addition to the Taiwan Taoyuan Airport promotion, the wider campaign will run through smaller sites across Asia, supported by a multi-tiered luxury GWP offer.
The Royal Salute campaign is said to embrace the prestige and heritage of the “sport of kings”