Perfumes y Diseño (PYD) has named Ana Trolez as its new Director of Global Trade Marketing.
With this change, the company has separated the Trade Marketing department from the National Commercial team — led by PYD Commercial and Trade Marketing Director Alejandra Suárez since 2021.
The Madrid-based luxury fragrance company has a diverse portfolio of brands: Halloween, Tous, El Ganso, Scalpers and Nightology. Additionally, the company distributes several renowned brands such as Goutal Paris, Juliette Has a Gun, Cartier, Tumi, Versace, Perry Ellis and Moschino.
In her new role, Trolez is responsible for the strategic functions of trade marketing, media and digital in all markets where the company operates, including travel retail. ✈
