Confectionery specialist Perfetti van Melle (PVM) is launching a Chupa Chups Strawberry Love Pouch Bag exclusively in travel retail ahead of the main summer holiday season.
The new line offers 25 Chupa Chups lollipops in three flavours: Strawberry, Strawberry Sour and Strawberry Cream. It replaces the Do You Love Me Pouch Bag and will be available through PVM travel retail partners in Europe from July before rolling out globally from August.
PVM Global Travel Retail Brand Manager Femke van Veen said: “We are excited to develop a new pouch bag for Chupa Chups to provide newness and excitement in the sugar confectionery segment.
“We want to continuously update and energise our offer, so that our travel retail customers have a reason to include our latest products in their assortment.”
The Strawberry Love Pouch Bag introduces new Chupa Chups paper lollipop sticks. According to PVM, this marks another step in its Reduce, Recycle, Recover programme, which aims to reduce or eliminate the use of plastics in packaging.
“Paper is the future for Chupa Chups lollipop sticks,” PVM said. “It represents a better solution than plastic in terms of recyclability and compostability, while offering consumers the same high-quality Chupa Chups experience.”
The brand’s transition to paper sticks in travel retail started this month and PVM expects the full travel retail range to be available in paper sticks in all stores by the end of September.
