Perfetti Van Melle Global Travel Retail is introducing its new lines to Asian buyers at this year’s TFWA Asia Pacific & Gate ONE2ONE exhibition (Stand number: N3).
CHUPA CHUPS
Perfetti Van Melle (PVM) will showcase three Chupa Chups novelties designed to appeal to kids with its fun packaging.
The Binocular is a pair of working binoculars in various colour ways and includes a Chupa Chups lollipop, while the Ballooncar – which comes with two lollipops – has a balloon that kids can blow up to set the race car off.
The Chupa Chups Destination Tin – presented in our unique Moodie Magnifier below – is adorned with various travel-related images and contains 16 different flavoured lollipops.
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The Chupa Chups Binocular is a pair of working binoculars in various colour ways and includes a lollipop |
MENTOS
PVM will also present Mentos chewing gum in a duo pack of three layers, with the middle layer containing textured gel.
The chewing gum comes in two varieties: Fruity Fresh Red, a combination of strawberry, green apple and raspberry flavours, and Pure Fresh Fresh Mint, with mint and green tea extracts.
“We are looking forward to displaying our new products at this TFWA Asia Pacific & Gate ONE2ONE duty free show,” said Perfetti van Melle Global Travel Retail Area Manager for Asia Laurens Krijgsman. “The last two years have been very successful and we have seen growth of +15% in the Asia Pacific region. We aim to increase growth by another +15% this year by focusing on visibility and successful new product introductions.”
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The three-layer duo pack of Mentos chewing gum comes in two varieties: Pure Fresh Fresh Mint and Fruity Fresh Red
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New stand unveiled at IAADFS fair
In other news, Perfetti Van Melle successfully unveiled its new stand at the 2012 IAADFS Duty Free Show of the Americas in Orlando in March. See the pictures below:
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Perfetti Van Melle’s new booth at the 2012 IAADFS show featured Mega-Chups lollipops suspended from the ceiling |
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Perfetti Van Melle Area Manager GTR Eric Vermetten welcomed visitors to the IAADFS fair in Orlando |
For further information, contact:
• Mark Laros, Director, Travel Retail Perfetti Van Melle Global Travel Retail. Tel: +31 76 527 58 74; Fax +31 76 527 54 40; E-mail: Mark.Laros@nl.pvmgrp.com
• Angela Startman, Marketing & Sales Support, Perfetti Van Melle Global Travel Retail. E-mail: Angela.Startman@nl.pvmgrp.com
