Leading ultra-premium tequila brand Patrón, owned by Bacardi, last month teamed up with BlockBar.com, the direct to consumer NFT marketplace for wines & spirits, to launch its first-ever NFT.
It has released a bottle of the limited-edition Patrón Chairman’s Reserve on the platform. Purchase of the NFT provides ownership rights to the physical bottle. Only 150 individually numbered bottles of the rare tequila were made available exclusively on BlockBar.com*.
Aged in a combination of Sauternes (80%) barrels and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda Patrón, the tequila features “a remarkable wine-like quality to complement the agave notes” said the brand owner.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside. The striking packaging artwork is inspired by Patrón tequila’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jalisco highlands, the Patrón Hacienda and agave fields.
Patrón President and Global Chief Marketing Officer Kathy Parker said: “We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for Patrón Tequila’s first-ever foray into the NFT market with the launch of Patrón Chairman’s Reserve. As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, trade its NFT version within the BlockBar.com marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering on BlockBar.com
“We’re excited to be a part of this innovative milestone for both Patrón Tequila launching its first NFT, and BlockBar teaming up with Patrón – the number one ultra-premium tequila – as the first tequila brand on our platform.” commented Dov Falic, Co-Founder and CEO of BlockBar.
The NFT priced at 1.5 ETH (around US$4,500) was available from 25 January from BlockBar with Ethereum (ETH) or by credit card.
*BlockBar was founded by Dov and Samuel Falic of The Falic Group, principals of Duty Free Americas. BlockBar is described as the world’s premier NFT marketplace to connect consumers and collectors with the owners of luxury wine & spirits brands through the exchange of NFTs for unique wines and spirits.
The Falic Group also owns Paneco, the largest ecommerce liquor platform in Israel and Singapore. The company said that it monitored issues faced by consumers in pre-order duty free spirits boutiques, saw an opportunity and launched BlockBar.
