Pat McGrath Cosmetics makes global travel retail debut with Duty Free Americas in Macau

CHINA (MACAU). Duty Free Americas (DFA) has become the first travel retailer in the world to launch Pat McGrath Cosmetics.

The official launch was celebrated on 17 June at DFA’s flagship 11,500sq ft store in the Venetian Macau Resort Hotel.

DFA described Pat McGrath* as one of the world’s most influential and sought-after makeup artists. In addition to developing luxury cosmetics, she has created many runways shows and breakthrough advertising campaigns.

The launch further drives DFA’s strategy of pioneering strategic collaborations with global beauty and fragrance houses. The partnership between DFA and Pat McGrath will simultaneously increase the beauty brand’s reach by expanding demand in Asia.

Duty Free Americas Chief Executive Officer Jerome Falic said: “We could not be more excited about being the first travel retailer in the world to carry Pat McGrath. DFA aims to ensure that our customers are offered the latest and greatest beauty products from global brands.

“This is the golden age of makeup. Pat McGrath Labs is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life.Pat McGrath, CEO & Founder of Pat McGrath Labs

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“Partnering with a brand like Pat McGrath in this first-of-its-kind launch not only enhances our store’s variety and distinctiveness, but also speaks to our customers who appreciate the finer things in life. We are grateful to the entire Pat McGrath team for working creatively with us to ensure the long-term success of this launch.”

“On behalf of Pat McGrath Labs we are thrilled to announce our first-ever partnership with Duty Free Americas with the launch of our cosmetics line at the Venetian Macau Resort Hotel,” said Pat McGrath Cosmetics Global Managing Director Thierry Maman.

“This partnership will further grow our Asian market footprint, and will be an exciting step towards further awareness and demand as we continue to expand our edgy, luxurious makeup brand business.”

*The Pat McGrath story (courtesy of PatMcGrath.com)

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.”

Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

Pat McGrath: “Incomparable mastery and iconoclastic vision” [Photo: PatMcGrath.com]
For more than two decades, Pat McGrath has been concepting, launching and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns and editorial spreads.Her ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel by supermodel Amber Valleta.

Fast friends and symbiotic collaborators, they’ve created every cover and lead editorial story for every issue of Vogue Italia, indisputably iconic images for leading global publications and countless brand-defining campaigns.

Each season, Pat McGrath conceptualizes and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for a luminous roster of the world’s most prestigious brands and visionary designers: Prada, Miu Miu, Dolce & Gabbana, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein, Loewe, and Alexander McQueen, to name a select few.

With her incomparable mastery and iconoclastic vision, Pat McGrath has transformed the beauty industry. Name any trend of the past two decades, and you’ll find her at its origin, from 1990s dewy skin to no-retouching-necessary foundation specifically designed for this decade’s selfies.

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