Leading premium vodka brand Russian Standard has launched the eighth in a series of travel retail-exclusive editions. Russian Standard Original Jewellery Travel Retail Exclusive (RRP €17 for a one-litre bottle) is now available at airports worldwide.
Developed by owner Roust’s Design Studio in London, the exquisite bottle design aims to bring to life the brand’s story of “passion, provenance and craftsmanship”. It was inspired by the jewellery and gems treasured by the Russian Imperial Court.
Jewellers of the Imperial Court produced many striking pieces for Empress Anna, Empress Elizabeth and Catherine the Great, who were passionate about rare and beautiful jewels, noted Russian Standard. The new Jewellery edition celebrates the craftsmanship and detail of these remarkable collections.
The company stated: “The Travel Retail Exclusive Limited Edition bottle reflects Russian Standard Original’s commitment to quality and craftsmanship, proven by its success at international spirits awards, which saw Russian Standard Original take home the highest accolade – the Master medal – at this year’s Vodka Master Awards.
“This alluring new design appeals to a knowledgeable generation looking for authentic brands with powerful, visual impact. With over 600 million millennial travellers globally, representing more than 50% of total travellers, it is important that brands engage with their consumers.”
