ITALY. Airport parking specialist ParkCloud has renewed its contract with Aeroporti di Roma (ADR). The renewal with the operator of the two major Rome airports follows a term of significant growth, when bookings almost doubled.
The collaboration began in 2016, and preceded a two-year contract which saw bookings for parking at Rome Fiumicino Leonardo da Vinci International and Rome Ciampino International airports via ParkCloud increase by 198% across 2017 and 2018.
ParkCloud promotes eight of ADR’s official car parks through its various marketing channels, which includes its business-to-consumer site, ParkVia. ParkCloud said this is now “a well-recognised consumer brand” within the Italian market.
In addition to exposure through ParkVia, ParkCloud promotes ADR’s car parks with airline partnerships including Wizz Air, Ryanair and IAG, which encompasses UK flag carrier, British Airways.
There are more than 11,000 parking spaces across the two airports, offering drivers a range of parking options.
ADR is offering a 15% discount on long-stay parking bookings with entrance between 10 March and 15 April.
ADR Head of Operational and Digital Marketing Pierluigi Oliva said: “As an increasing number of our passengers look to what digital travel can offer them, it’s imperative that our partner network works in collaboration with us, integrating at every point, so we can continue to offer passengers a first-class travel experience.
“ParkCloud’s expertise in marketing to a diverse range of audiences has enabled our partnership to grow from strength to strength, as our customers choose to make repeat bookings with ParkVia, amongst other channels.
“We anticipate an equally prosperous term for 2019/20 and look forward to working with the team to build upon this established success.”
ADR recently announced record figures for 2018, with 49 million travellers passing through the two airports.
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