PanzerGlass has appointed experienced travel retail executive Alan Brennan as Director New Channels covering both Global Travel Retail (GTR) and new international domestic market channels.
PanzerGlass is part of the Juhl Bach Holding, one of the largest family-owned holding companies in Denmark.
The company manufactures a diverse product portfolio, including screen protectors, mobile covers, phone cases, PC Privacy, watch protectors, charging cables, automotive protection, and screen cleaning solutions.
Brennan, a respected veteran of the travel retail channel and long-time Nestlé International Travel Retail executive, will report into General Manager Global Retail Jesper Mikkelsen. He will lead the team headed by Christian Butzer – Global Sales Manager New Channels, to drive growth of the PanzerGlass sustainable core range of mobile device screen protectors, new performance range and recently launched, Twice a Day Spray cleaning device solution.
Brennan said: “I am delighted to be joining the PanzerGlass team, at this exciting time for the company as it continues to grow and expand internationally.
“Its green mobile device solutions from screen protectors to cleaning solutions are on point in the new retail reality, providing customers with sustainable product solutions for their Smartphones, Smartwatches and GPS devices, at home, in work and in leisure.
“We see huge potential to accelerate our growth in GTR both online and in-store despite the current challenges the channel is facing. I look forward to working with Christian and the team, building on their excellent work to-date in the channel and sharing with our existing and new retail partners the PanzerGlass ambition for a redefined Global Travel Retail 2.0 both online and instore.”
