Interparfums USA has launched a new Oscar de la Renta perfume, Bella Blanca, which is inspired by the designer’s love of gardens.
The scent is being introduced to global markets this month.
Bella Blanca includes notes of sparkling pear, violet, jasmine sambac, rose and sandalwood.
The Bella Blanca flacon is covered with three-dimensional white flowers framing a gold plate etched with the name of the fragrance. The outer package is a sculpted floral decorated box featuring a gold band to tie to the design codes of the flacon.
The fragrance’s ad campaign features model Zhanna Brass and was shot by photographer Kristian Schuller.