OOh!media Founder Brendon Cook to step down

AUSTRALIA. The Managing Director and CEO of oOh!Media, Brendon Cook, will step down from the company and its board this year.

Cook, who founded the company more than 30 years ago, will remain in his role and on the advertising company’s board until his replacement is found. He will then take up a non-executive consulting role to provide ongoing strategic advice to the company.

“I have been extremely fortunate to have worked with such a great team of people over the past 30 years,” Cook said. “To have witnessed the company grow to the size and scale it is today is immensely satisfying and I am delighted I will continue to be part of the oOh! story to ensure it is well set up for the next stage of growth.

“With our integration now largely complete and a strong team in place, I believe now is the right time to make the transition. I look forward to continuing to be a supportive, long term shareholder providing strategic advice to the Company once transition to new leadership is complete.”

Click to read the recent Sight Lines interview with Brendon Cook

Paying tribute to Cook’s contribution in building what has become one of Australia’s biggest out-of-home advertisers, oOh!Media Chairman Tony Faure said: “Brendon has been a true pioneer of the out-of-home industry in Australia.  Having founded oOh! in 1989, he has been an innovator and passionate industry leader.

“Brendon had the foresight to recognise the growth potential of digital and has been a powerful advocate for the development of new outdoor environments to capitalise on the rapid growth in media consumption habits away from home. He also led the development of new ways to measure the true value of the out-of-home segment.

“He has successfully led oOh!’s diversification strategy to build a data-centric, scalable multi-format business across billboards, retail, office buildings, street furniture, rail, universities, cafes and airports. The Company is in good shape and has a strong and established management team.

“On behalf of the Board and the entire team at oOh!, I want to thank Brendon for his enormous commitment and dedication to building and leading our business over the past 30 years. We look forward to continuing to work with Brendon in his new role.”

NOTE: The Moodie Davitt Report also publishes Sight Lines, a new quarterly publication dedicated to airport advertising. If you would like to take part in Sight Lines, please contact Martin Moodie (Martin@MoodieDavittReport.com) and Liam Coleman (Liam@MoodieDavittReport.com) for editorial and Irene Revilla for advertising and sponsorship (Irene@MoodieDavittReport.com).

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