AUSTRALIA. oOh!media has teamed up with grassroots Facebook campaign The Kindness Pandemic, to shine the light on heart-warming examples of goodwill across its retail, street, and rail networks in Australia.
The campaign highlights three messages of positivity from The Kindness Pandemic’s Facebook account and displays them across oOh!media’s assets every week. The collaboration is part of the company’s wider efforts to promote kindness and positivity — including reminders about responsible shopping and consideration for the elderly — by leveraging its outdoor assets.
According to the company, The Kindness Pandemic Facebook page is gaining an average of 100,000 new users daily and offers a creative way to spread feel-good news stories amid the COVID-19 crisis.
oOh!media Chief Content and Creative Officer Neil Ackland commented, “Our partnership with this heart-warming community campaign is an important part of oOh!’s passion to make public spaces better, drawing attention to these random acts of kindness from members of our local communities and at the same time encouraging our family, friends and neighbours to continue acting with consideration and empathy.”
For The Kindness Pandemic Founder Catherine Barrett, the collaboration has given the organisation a larger platform to spread its positive message. She said: “oOh! is helping to share messages of kindness, to restore faith in humanity and to let the Australian community know that we as a society are kind and we have each other’s back.”
Barrett added, “With almost 600,000 members, we are now focused on helping communities set up a local Kindness Pandemic group. This is where the power for change now lies – from local communities sharing acts of kindness and offering to help each other right through to local services sharing health information and local businesses providing updates. oOh!’s support will help to raise awareness of the campaign in all pockets of Australia, giving people practical support and most importantly, hope.”
