THAILAND. Online sales and orders on King Power International Group’s Chinese-language portal have boomed in the first six months of 2019, according to the retailer and its website developer Jessica’s Secret.

Through focused cooperation, both parties have seen soaring year-on-year growth in the first half – orders and sales were up by +509% and +319% respectively. In the second quarter, the pace was similar with orders and sales increasing by +549% and +284%.

The homepage of King Power’s official Chinese website (above) is clean and uncluttered with the GWP page (below) attracting attention

King Power’s first-phase revamp and relaunch of its Chinese site took place in October 2018 following a tie-up with Beijing-based price-comparison expert, Jessica’s Secret. A spokesperson for the joint project said: “After the relaunch, the average time people spent on the site in the first six months of 2019 increased by nearly 1.5 times compared with that period in 2018.

The mobile format for KPIG’s Chinese site

“Meanwhile the year-on-year sales performance increased by nearly five times overall. During the Songkran Festival in Thailand, the site generated the highest daily sales volume ever.”

Beauty outshines other categories

The number of visitors to the site also grew fourfold. Top of users’ shopping lists was beauty – its sales account for about 80% of the whole site.

According to KPIG, the large increase in usage and purchasing is due to a combination of technical enhancements and by servicing demand better.

Jessica’s Secret CEO Mirko Wang told us: “Jessica’s tech team helped to set up an exclusive server architecture in line with the special network environment of mainland China to ensure better access speeds from anywhere in the world. It means King Power’s website and app can be fully loaded in just three seconds, which has dramatically improved the users’ experience compared to the previous site.

“We also created an interactive design that is more suited to Chinese consumers’ preferences and added WAP (H5) and APP shopping channels to facilitate users placing orders, and also to promote order conversion.”

These moves have encouraged more brands to launch products on King Power’s e-commerce platform which has created the added benefit of providing a bigger product selection and brand variety for shoppers.

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